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About Super U
Coopérative U (Système U before 2024) is a French symbol group retailers cooperative of independent hypermarkets and supermarkets, headquartered in the Parc Tertiaire SILIC in Rungis, France. It owns the trademarks Hyper U, Super U, U Express and Utile, which are used by its members. In January 2025, the group announced that it had 1,804 stores in 15 countries.
Source: Wikipedia · CC BY-SA 4.0
The Story
Organic foods supplier
The Pitch on Dragons' Den UK
Super U appeared on Dragons' Den UK (Series 18, Episode 2) in 2021. Sean Ali and Charlotte Bailey pitched the product to the Dragons. £50K for 6% — Tej Lalvani and Peter Jones.
Where they are now: On-air: signed. After filming: Failed. Status: Active.
Frequently Asked Questions
Is Super U still in business?
On-air: signed. After filming: Failed. Status: Active.
Who founded Super U?
Super U was founded by Sean Ali and Charlotte Bailey.
Did Super U get a deal on Dragons' Den UK?
Yes — £50K for 6% — Tej Lalvani and Peter Jones.
Where can I buy Super U?
Super U is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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