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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Teaching aid for children learning how to count
The Pitch on Dragons' Den UK
Sweet Counter appeared on Dragons' Den UK (Series 5, Episode 2) in 2007. Chris Mayo pitched the product to the Dragons. No deal.
Where they are now: Sweet Counter's pitch failed due to Mayo's presentation over-running the time limit, over-inflated valuation. Company was sold to Eastpoint Group Ltd in 2013. Status: Sold (2013).
Frequently Asked Questions
Is Sweet Counter still in business?
Sweet Counter's pitch failed due to Mayo's presentation over-running the time limit, over-inflated valuation. Company was sold to Eastpoint Group Ltd in 2013. Status: Sold (2013).
Who founded Sweet Counter?
Sweet Counter was founded by Chris Mayo.
Did Sweet Counter get a deal on Dragons' Den UK?
Sweet Counter pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Sweet Counter?
Sweet Counter is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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