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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Texas inspired food sauces
The Pitch on Dragons' Den UK
The Sweet Beet appeared on Dragons' Den UK (Series 16, Episode 10) in 2018. Elizabeth Hodcroft pitched the product to the Dragons. No deal.
Where they are now: The Sweet Beet's pitch failed due to the dragons' concerns over the high levels of sugar in the products and were overall unimpressed with the taste. Dissolved by 2020. Status: Dissolved (2020).
Frequently Asked Questions
Is The Sweet Beet still in business?
The Sweet Beet's pitch failed due to the dragons' concerns over the high levels of sugar in the products and were overall unimpressed with the taste. Dissolved by 2020. Status: Dissolved (2020).
Who founded The Sweet Beet?
The Sweet Beet was founded by Elizabeth Hodcroft.
Did The Sweet Beet get a deal on Dragons' Den UK?
The Sweet Beet pitched on Dragons' Den UK but didn't strike a deal: No deal.
Related from Dragons' Den UK
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