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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Anti-roll changing mat for babies and infants
The Pitch on Dragons' Den UK
The Wriggler appeared on Dragons' Den UK (Series 18, Episode 10) in 2021. James and Aileen McCauley pitched the product to the Dragons. £50K for 40% — Sara Davies.
Where they are now: On-air: signed. After filming: Failed. Status: Active.
Frequently Asked Questions
Is The Wriggler still in business?
On-air: signed. After filming: Failed. Status: Active.
Who founded The Wriggler?
The Wriggler was founded by James and Aileen McCauley.
Did The Wriggler get a deal on Dragons' Den UK?
Yes — £50K for 40% — Sara Davies.
Where can I buy The Wriggler?
The Wriggler is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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