🛒 Where to Buy
🛒 Compare prices on Wikishopline →
Or browse alternatives:
Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Zero-waste fashion brand
The Pitch on Dragons' Den UK
This Is Unfolded appeared on Dragons' Den UK (Series 20, Episode 7) in 2023. Cally Russell pitched the product to the Dragons. Offered £75K for 12.5% by Peter Jones and Deborah Meaden — rejected by entrepreneur.
Where they are now: Entrepreneur turned down the dragons' offer. Status: Active.
Frequently Asked Questions
Is This Is Unfolded still in business?
Entrepreneur turned down the dragons' offer. Status: Active.
Who founded This Is Unfolded?
This Is Unfolded was founded by Cally Russell.
Did This Is Unfolded get a deal on Dragons' Den UK?
Yes — Offered £75K for 12.5% by Peter Jones and Deborah Meaden — rejected by entrepreneur.
Where can I buy This Is Unfolded?
This Is Unfolded is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
Affiliate disclosure: Wikishopline earns a commission when you click through to Amazon, eBay, AliExpress, or TEMU and make a purchase — at no extra cost to you. Full disclosure →
Wikishopline is not affiliated with BBC, Dragons' Den UK, or any production company. Product names and trademarks are property of their respective owners.