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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
International flavoured food wraps
The Pitch on Dragons' Den UK
World Gourmet Restaurants Ltd (renamed Wrap It Up) appeared on Dragons' Den UK (Series 11, Episode 1) in 2013. Tayub Mushtaq and Afnan Bashir pitched the product to the Dragons. No deal.
Where they are now: World Gourmet Restaurants' pitch failed due to the dragons citing a lack of visual appeal and ridiculing the valuation. As of the date of broadcast, £500,000 was the highest amount of money ever pitched for. Remains active. Status: Active.
Frequently Asked Questions
Is World Gourmet Restaurants Ltd (renamed Wrap It Up) still in business?
World Gourmet Restaurants' pitch failed due to the dragons citing a lack of visual appeal and ridiculing the valuation. As of the date of broadcast, £500,000 was the highest amount of money ever pitched for. Remains active. Status: Active.
Who founded World Gourmet Restaurants Ltd (renamed Wrap It Up)?
World Gourmet Restaurants Ltd (renamed Wrap It Up) was founded by Tayub Mushtaq and Afnan Bashir.
Did World Gourmet Restaurants Ltd (renamed Wrap It Up) get a deal on Dragons' Den UK?
World Gourmet Restaurants Ltd (renamed Wrap It Up) pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy World Gourmet Restaurants Ltd (renamed Wrap It Up)?
World Gourmet Restaurants Ltd (renamed Wrap It Up) is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
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