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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Menswear pocket squares and socks
The Pitch on Dragons' Den UK
YHIM appeared on Dragons' Den UK (Series 15, Episode 9) in 2017. Sophia Wu pitched the product to the Dragons. No deal.
Where they are now: YHIM's pitch failed due to the dragons' dislike of the thick fabric material and cited low sales against her £700,000 valuation. Terms not broadcast. Remains active. Status: Active.
Frequently Asked Questions
Is YHIM still in business?
YHIM's pitch failed due to the dragons' dislike of the thick fabric material and cited low sales against her £700,000 valuation. Terms not broadcast. Remains active. Status: Active.
Who founded YHIM?
YHIM was founded by Sophia Wu.
Did YHIM get a deal on Dragons' Den UK?
YHIM pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy YHIM?
YHIM is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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