When I Stopped Buying Courses — and What Replaced Them
Eight years of buying online courses. Roughly $14,000 spent. Most produced no measurable change. The shift that actually built skills was unsexy and cheaper.
I have purchased 47 online courses since 2018. Total spent: approximately $14,000. Total skills built that I can name: maybe 3. The math is brutal. After noticing the pattern, I changed how I learn. The new approach is cheaper, slower, and dramatically more effective.
What courses actually deliver
Most courses are well-organized information. The information is rarely the bottleneck. The bottleneck is doing the work the information describes. Courses optimize for completion, not for doing-the-work.
Where courses fail
The feedback loop. A course can't see your specific work and tell you what's wrong. Your work needs human review from someone who knows the domain. Courses substitute for this with generic feedback; it's not the same.
The accountability. Watching videos creates a feeling of progress without producing it. The 30 hours you spent watching could have been 3 hours doing.
The applicability. Courses are written for averages. Your work is specific. The translation from generic course material to your specific situation is where most people stall.
What I do now instead
1. Books over courses. A $20 book covers more depth than a $500 course, slower but with better retention. Atomic Habits, Deep Work, domain-specific books on whatever I'm learning. The slow-read forces engagement; the video skim doesn't.
2. A real person who'll review my work. Either a paid coach (1-2 hours/month) or a peer in my field who'll trade reviews. The feedback loop a course can't provide.
3. A project. Building something specific, even small, forces application. The pattern: book + small project + feedback from a human = real skill. The same time spent in a course = no skill.
What I'd buy a course for
A specific narrow skill with a well-defined output. "How to use Tool X for purpose Y" courses work when the tool and purpose are both narrow.
A field where books haven't caught up. Some new technologies move too fast for books. Courses in those niches can be worth it.
What I'd never buy
"Lifestyle" courses promising to teach you how to live differently. The lifestyle is the byproduct of skills; you can't shortcut to it via course.
Courses that promise specific income outcomes. The marketing is consistent; the actual buyer success rate is not.
Courses without a public refund policy and demonstrated outcomes.
The infrastructure
A Kindle for the book-reading discipline. A standing desk for the project work. noise cancelling headphones for focused reading. A Stanley tumbler for the long sessions. Deep Work for protecting the time you need.
The honest answer
Courses sold me information I could have gotten from a book and a project for 5% of the price. The minority of courses that genuinely deliver are narrow, project-based, and include real feedback. The majority are well-organized information that doesn't translate into skill without external work. The cheap version of the same lesson: buy fewer courses, read more books, do more projects, get real feedback from real humans.
Ready to shop? Compare Online Business across stores →