Online Business
19 articles
What I would tell a friend before they start a Shopify store in 2026
A friend asked me whether she should open a Shopify store for her ceramics. I said yes.
The software stack I actually pay for after three years of running a side business
I tried 40-plus tools over three years. Here are the seven I still pay for, the five I canceled, and the free alternatives that handle what…
How I transformed my freelance writing business with better content
Four years freelance writing, two of them broke. The content strategy shift that actually moved my pipeline from inbound zero to 4-5…
Why AI-Generated Content Is Mostly Failing — and the Workflow That Doesn't
Six months of using AI to write business content. Most of it was unusable. The 20% that worked followed a specific workflow most creators…
Air Canada Aeroplan for Business Travelers: The Actual Playbook
Aeroplan has changed twice since 2020. Most online guides are using outdated values. Here's what actually works for redeeming miles in 2026…
Trust in Federal Law Enforcement: What the Data Actually Shows
Polling on trust in the DOJ and FBI is more interesting than the headlines suggest. The partisan story everyone tells doesn't match the…
Online Marketing for Small Business: The Painful 18-Month Lesson
I spent $40K on tactics that didn't work before finding the three that did. Here's the post-mortem, in plain terms, before you make the…
Why Facebook Ads Stopped Working for Local Small Business
Eighteen months testing Meta Ads for a local service business. The CPM tripled, the lead quality dropped, and the channel barely paid for…
Why Most YouTube Channels Stall — and the Pattern That Actually Works
Three years of building a channel. The first 24 months were a flat line; the next 12 months were 10x growth.
AI YouTube Masterclass Review: Honest Notes After Working Through It
I worked through the full AI YouTube Masterclass over six weeks and built a faceless channel using its framework.
Featured Images for Online Business: What Actually Drives Conversions
Most \"featured image\" advice is generic. The real data on what makes images convert is more specific than the design industry suggests —…
Ticketmaster Alternatives in 2026: What Actually Saves You Money
Ticketmaster fees are notorious. The alternatives are real but the marketing is misleading.
The 18-Month Online Business Pivot That Worked
I spent 18 months optimizing the wrong thing. The shift that finally produced real revenue wasn't a tactic — it was a complete reframe of…
When I Stopped Buying Courses — and What Replaced Them
Eight years of buying online courses. Roughly $14,000 spent. Most produced no measurable change.
Lean Solo Business: 5 Free Tools and 2 Paid Ones Worth It
Three years running a solo business. The stack is leaner than most consultants would recommend — and works better.
Affiliate Marketing Lessons I Paid $2,000 to Learn
$2,000 in courses, two years of trial-and-error, three real lessons that mattered. Here's the version that would have saved me both the…
Online business essentials for solopreneurs — what's worth paying for in 2026
After 4 years running solo, here's the stack that actually paid for itself — and the SaaS bills I cancelled.
Robot vacuum buying guide 2026 — what works for pet hair, what's a waste
Three robot vacuums, two cats, and 18 months of testing. Here's which models earn their place and which are over-engineered toys.
Beginner's guide to standing desks — what nobody tells you about the first month
The honest learning curve nobody talks about: how long it actually takes to adjust, what mat you need, and which standing-desk myths to…